Salt Lake City — In preparation for rapid growth, Mo’ Bettahs Hawaiian Style Restaurant has launched a comprehensive rebrand that includes a brand-new prototype. The brand has 18 restaurants scheduled to open nationwide by the end of 2022, all of which will feature Mo’ Bettahs’ latest rebranding. This will bring the brand to more than 50 units throughout the western U.S. with 20+ units planned for 2023.
Mo’ Bettahs debuted its updated design elements and branding — with a fresh new logo that alludes to the movements of the ocean and trade winds — in Plano, Texas.
“It is an exciting time for the Mo’ Bettahs brand, not only are we experience phenomenal growth we are also taking the opportunity to lean into our roots even further with our branding and store design,” says Rob Ertmann, president of Mo’ Bettahs. “We have updated our logo to give it a vintage Hawaiian surf community feel and our restaurant design to further enhance the feeling that you are stepping into someone’s backyard on the island to enjoy some authentic Hawaiian BBQ.”
After growing up in Oahu, brothers and company co-founders Kimo and Kalani Mack set out to create a restaurant that reflects their love for Hawaii’s unique culture, delicious food and the Pacific Ocean. Now when guests visit new Mo’ Bettahs restaurants, they will be instantly transported to the islands through visuals featuring specific colors and patterns that accurately portray the exquisite sceneries of plants, flowers and waters native to Hawaii.
Mo’ Bettahs was founded in Bountiful, Utah, in 2008 to provide an authentic Hawaiian island barbeque experience. Since partnering with Savory Restaurant Fund at unit number 6, Mo’ Bettahs has grown to 30 locations in Idaho, Texas, Oklahoma and Utah. Mo’ Bettahs offers dine-in, takeout and catering. For more information, visit www.mobettahs.com.
Savory, a Mercato Partners Fund, partners with high-potential, profitable, emerging restaurant brands to deliver financial capital, industry expertise, revenue opportunities, profitability enhancements and new location development. For more information, visit www.SavoryFund.com.